India Infoline Limited’s (IIFL’s) book on financial literacy titled 108 Mantras for Financial Success is specially conceived and conceptualised under IIFL’s FLAME (Financial Literacy Agenda for Mass Empowerment)

Mantras for financial success

    India Infoline Limited’s (IIFL’s) book on financial literacy titled 108 Mantras for Financial Success is specially conceived and conceptualised under IIFL’s FLAME (Financial Literacy Agenda for Mass Empowerment) initiative towards spreading financial literacy amongst masses. A special event was organised last week where the book was launched by Nirmal Jain (Chairman, IIFL) and R. Venkataraman (Managing Director, IIFL).
    “This book is easy to understand and is elucidated with comic illustrations. They cover nearly all key aspects of financial dealings of an individual. Incidentally, the number of 108 has mythological significance. Many people have limited understanding of how to use financial products to help enhancement of financial security, building up wealth and ensuring a comfortable life post retirement, and how to avoid frauds and losses from unscrupulous agents and schemes,” said Nirmal Jain.
    R. Venkataraman, added, “There is an urgent need to correct the popular misconception about the stock market as a gambling den by fostering a sound investment culture explaining the underlying purpose of primary and secondary markets and the benefits of investing for the long term.”
    The book, marketed and distributed by Times Group Books, is priced at 125 and is available at all leading bookstores and at books@flame.org.in. Royalty proceeds from the sale of this book will be utilised for the FLAME initiative.

Nirmal Jain, Chairman, IIFL and R Venkataraman, Managing Director, IIFL